Landing Page for the study programm B.A. of Social Sciences

The Institute for Social Sciences at the University of Osnabrück – want to do a social media campaign for their B.A. of Social Sciences. They have had a declining number of applicants for several years, and they believe that it has to do with a lack of awareness of their institute and the studies they offer. They also have other programms that all have more or less the same problem. To get seen by new potential students the social media promotion and website should be finished in spring 2022.

Infos about the study programm B.A. of Social Sciences at University of Osnabrück: What does the future of the working world look like? How do wars arise and how can conflicts be resolved peacefully? What determines our understanding of family and gender? How are decisions made in the EU and how do they influence the politics and society of the member states?

01

Requirements

The application for the B.A. studies of Social Science declined in the last past years. Through a new social media campaign conected with a seperate website new students should be aquired. With a user-friendly and appealing design students should be adresses and motivated to choose Univerity of Osnabrück for their studies.

»In the social media campaign we want to promote four themes. We believe that combining the four themes is our USP: War and Peace, Europe, Gender and Family, Work and Economy. For each of these topics we need a campaign graphic. 

In addition, we want to set up a new landing page. We do have an overview page for the BA Social Sciences with a whole range of information on the application requirements and course plans. But the site is not visually attractive and, above all, constructed from our perspective. The landing Page is designed to appeal to prospective students. The site should contain brief content on the four main topics, a video on studying social sciences, statements by students, etc.« 

02

Challenge & Goal

Goal:

Increasing the number of applicants for B.A. Social Science in 2022 through a social media campaign and seperate online Lading Page.

»What does the future of labour work looks like? How do wars arise and how can conflicts be resolved peace­fully? What deter­mines our understanding of family and gender? How are decisions made in the EU and how do they influence the politics and society of the member states?«

04

Graphics and
Design Elements 

Colors

Light Grey
RGB ( 242 | 242 | 242)
CMYK (6 | 4 | 5 | 0)
# f2f2f2

Typography

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Meta Plus Regular

Icons

Graphics

Illustrations are a nice way to stand out, especially in a branch like uinversities. The illustrations are made by Palo Stanley and are called “Humaaans”. I chose them as they fit the topic perfect. I used especially illustration who demonstrate humans of different colors, backgrounds and handicaps which fits perfect to the study programm.

Information Graphics

The first two information graphics demonstrate the two brances of the B.A. programm. The first branch is major political science and the second branch is major sociology. 

The information graphic on the left depicts the opportuities the graduates have after they finished their study programm. So it informs about perspectives and professional fields.

05

Wireframes
and Webdesign

USP topics of university

The University of Osnabrück has four main specializations in their study programm B.A. social science. The combination of these differnt topics make the university unique. Now with a illustration for each topic they stand out and the user gets an easy understanding what´s the programm about.

1. War and Peace
2. Labour and Economy
3. Europe
4. Gender and Family

The University of Osnabrück reached a 30% growth of applicants for the B.A. studies programm in social science in 2022.

06

Future Goals